Despite all the hindsight reasons a startup may give, there are only two reasons all startups fail. As an investor and business strategist, Misti Cain has worked with and mentored several hundred CEOs and founders from idea to exit stage. In her simple, yet engaging talk, she shares the two key reasons along with specific examples that cause startups to succeed or fail. whyzze.com Misti Cain is currently an investor and Venture Partner for a global investment accelerator. Previously, she was the founder of a strategy agency helping startups going through a merger or acquisition create and implement people and process action plans.
In addition, Misti was the host of the business reality show ‘Werrrk” where she helped business owners overcome strategic challenges. Her latest project, PleaseStop.co helps founders go from blocked and ghosted to being sought after and funded. Misti’s passion is helping entrepreneurs succeed. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx








1. Falling in love with solutions and not problems
2. Lack of speed
Innovation is the creative ability to solve problems.
This is a very clear, engaging and helpful summary of what all startup leaders need to focus on!
Sometimes I think I am acting too fast. But this helped me realise that many people are just used to 'slow'. Need a change to your website..? lets do it live right now. Want to make some video content, I'll be there tomorrow with a rough draft script and we can live workshop it, you'll have the edited version for comment in a few days… Think slow, do fast, iterate.
She keeps saying 'all'. FB, SpaceX, Microsoft, all were once startups.
Sooo Good!!! FAST moving Problem Seeker!! Lets Gooo!!!🔥Fire sauce Misti – thank your awesome Share, fun energy and rocketship insights!!🚀
The topic definitely would get me to click ,but what made me even want to click is the thumbnail that looks like keke palmer on a Ted talk. 😂
🤔is it just me, but based on the examples, it seems falling in love with a solution and working on it makes you solve problems on the way…
Profound! Acting on these insights right away.
WOW!! Talk about a much needed "kick in the azz"!!
Misti this just opened my eyes. Moving fast will be a game changer for me and will definitely use these two main points to improve my business flow and also life. Thank you so much ❤🎉