Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive change. (This conversation was hosted by TED’s Whitney Pennington Rodgers.) (Recorded at TED@BCG on September 12, 2024)
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Raja rajamannar looks like an expert communicator. He is definitely right about comtemporary marketing approach that businesses should take. However, saying that classical marketing principles are outdated and even counterproductive is a big claim. Today's marketing principles that are effectively used are still based on those old marketing principles. And old principles have evolved with the context, such as being focused on price to focusing on promotions and then on product and now on the market. The examples he shared of the Mastercard is what the entire marketing principles has always based on recently which is being market and customer centric. Marketing today is also integrated right in the product design phase and even in ideating on the company values. So, these ideas already exist and in many books. The explanation is varied but at the end explains the same core idea.
What is marketing?
Amazing 🔥
Such an interesting talk! Love how he is mixing Product Management approaches with Marketing.
Thank you for this!
“Solving a problem “ that’s how Marketing can be much more about human and not profit.
Absolutely crap video
interesanti cilvēki
We don’t do boring marketing, please subscribe for amazing content ❤
Notes:
It is the manifestation of the values of the brand.
Go more into the foundations of marketing the way they should be and the way they have been.
Look at the larger goal as your purpose , look beyond profit