Kat Mañalac is the head of YC’s Outreach team and advises early stage founders on their launches during the YC batch. She shares the multitude of ways to launch a product and how to get attention for them. Her talk provides tangible strategies and examples of startup launches and will change the way you think about launching.
Apply to Y Combinator: https://yc.link/SUS-apply
Work at a startup: https://yc.link/SUS-jobs
Chapters (Powered by https://bit.ly/chapterme-yc) –
00:00 – Launching Your Startup
01:28 – When Should I Launch My Startup?
03:42 – One Sentence Pitch
05:19 – How to Create a Short Memorable Description
09:17 – When is the X for Y Construction Not Too Cliche?
12:05 – Types of Launches
20:43 – Summary








I want to launch company against a big gaint who was funded by yc, idk should i go with yc or not? Anybody……
former Soviet Union counties
The first pave description was better. Immediately describes what problem they're solving: one that plagues tech folks.
When you say launch again and again I am a bit confused. I am currently working on an app ….so I need to remove it from the store if I want to launch again?
Launch it, get feedback, Interate, Make user happy
low key Angelina Jolie
Whoever mastered the audio on this video, what the hell lmao
Thanks for the share Kat.
nice
"launch right now" isn't always the answer. This leads to subpar products that fall through the cracks getting launched. Launching isn't just about the product, it's about marketing, positioning, onboarding experience etc. It is not 2010 any more and people have expectations.