0 views
Kat Mañalac is the head of YC’s Outreach team and advises early stage founders on their launches during the YC batch. She shares the multitude of ways to launch a product and how to get attention for them. Her talk provides tangible strategies and examples of startup launches and will change the way you think about launching.
Apply to Y Combinator: https://yc.link/SUS-apply
Work at a startup: https://yc.link/SUS-jobs
Chapters (Powered by https://bit.ly/chapterme-yc) –
00:00 – Launching Your Startup
01:28 – When Should I Launch My Startup?
03:42 – One Sentence Pitch
05:19 – How to Create a Short Memorable Description
09:17 – When is the X for Y Construction Not Too Cliche?
12:05 – Types of Launches
20:43 – Summary
Date: February 10, 2023
care4aging is like Yelp for senior care services and housing
👍
I launched a product for farmers and quickly realised that the buyers set the demand for products so producers have to produce what buyers want and in most cases this is not the case. I.e Buyers wanted tomatoes etc and none of the farmers in the community had planted tomatoes to sell. So my customers are the buyers and I need to get farmers to produce what buyers want or what the market wants, which is an education/crop and demand planning problem
Good video! The only thing is that I was scared when a word containing letter “s” was coming up.
❤❤
Took me over a year to nail our one liner! Hidden Gemz – your ticket to explore the city 💎
This is so helpful ty!
Will be revolutionizing how Digital Nomads and Corporate Employees work.. stay tuned🥰
woooh As usual !!!
YC Notes
Video – The best way to launch your startup
1. When to launch and why
• When should I launch? Right now.
• What’s the worst case scenario? No one sees it? Fine, launch again.
o Launch > Iterate > Launch > Iterate
2. Before you launch
• You need clarity of vision. Clearly and succinctly explain your idea. “pitch”
• A clear idea is the best foundation for growth
• You’ll need to be able to do this in order to explain it quickly and easily and spread the word about the company
• Lead with what, not why.
• Don’t add meaningless jargon/market speak to your pitches.
• Don’t ramble.
• One line description that does not typically use the X for Y structure. “Payze is Stripe for former soviet union countries” Could also just be ‘Payment processing for former soviet union countries”
o However if you use this method, follow the below:
o X should be a household name
o Does Y want X?
o Y should be a huge market
How to write a pitch in review
• Descriptive
• Conversational
• No jargon
• No preamble
• Concise
3. Why launch continuously?
• A/B test your short pitch
• See how users respond to your product
• Launching to different audiences
Types of launches
1. Silent launch
a. Domain name
b. Company name
c. Short Description
d. Contact information
e. Call to action
2. Friends and family launch
a. Just share with this group to see how they feel about it.
3. Launching to strangers
a. Start talking to customers as soon as possible.
4. Online community launch.
a. HackerNews, Bookface, anywhere you have a presence
5. Social Media Launch
6. Preorder launch
7. Waitlist launch
8. Press launch
a. Can’t be counted on for long term growth.
b. Will not get you to product market fit.
While in startup school, start building your community.
Launching isn’t one moment at a time, it happens over and over again.