The Biggest StartUp Failures in Kenya

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“Behind every great startup success story are countless failures no one talks about. 💡 In this episode, we dive into Kenya’s most shocking startup collapses—unpacking the bold ideas, big ambitions, and costly mistakes that led to their downfall. What went wrong, and what can future entrepreneurs learn? Watch now to uncover the harsh truths of the startup world!”

Story Complied by E-Michelle.

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Date: November 21, 2024

44 thoughts on “The Biggest StartUp Failures in Kenya

  1. The biggest problem with all these startups is that they ignored the human element and behaviour, the reason Micheal Joseph branded Kenyans as having peculiar calling habits and safaricom had to shift it's strategy to match the customers' habits, they introduced per sec billing and took over the market and that's how they got here.
    All these startups failed in understanding the human element of it all. Reja reja and Copia were competing against already established market with courier services and distributors already enjoying strong relations with customers.

    All in all, startup funding in Kenya doesn't makes sense and looks more like a money laundering scheme by foreign entities through "funding and debt," which are both income tax exempted.

  2. So I hate to say it but I feel there is some discrimination going on. So many American companies were never profitable and just burning through cash but investors kept investing : Wework, WhatsApp, Amazon, and many many more, with the vision to completely take over market share, but it seems when these African companies need to burn through cash to take over market share they are axed. Sad, as Africans we need to be profitable from day 2 compared to others that don't ever turn a profit

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