In this video, we uncover Zudio’s genius marketing strategy and explore how this offline-only retail brand has disrupted India’s fashion landscape.
From their strategic store locations to their unique pricing model, we’ll discover how ZUDIO has redefined fast fashion for Gen-Z consumers.
Using real market analysis, we dive deeper and understand Zudio’s deliberate absence from premium big city areas and their strategic decision to remain offline. Through comparative analysis with other fashion retailers, this video talks about how Zudio’s approach has created a unique positioning that challenges conventional retail wisdom.
Special thanks to Zerodha’s Zero1 Network for enabling me to share these in-depth analyses on branding and marketing with all of you.
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Chapters:
00:00 – Introduction
00:57 – Success amoung Gen-Zs
02:28 – Strategic Store Locations
05:26 – Market Understanding and Segmentation
06:20 – Genius Pricing Model
07:00 – Zudio’s Brand Positioning
07:48 – Tata’s Fashion Empire – Trent
09:25 – Outro
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Socials:
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LinkedIn: https://www.linkedin.com/in/anurag28bansal
Twitter: https://twitter.com/anurag28bansal
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#brands #branding #marketing #debranding #RetailStrategy #BusinessAnalysis #IndianFashion #ConsumerBehavior #RetailBusiness #Zudio
You literally portrayed my thoughts over Zudio through a well made video kudos
The pacing was perfect.
Good vibes.
Where do you get this type of case studies
Not fashion, its fast-fashion brand right!
I appreciate the clarity.
I've really started to gain interest in marketing and business since i started tk watch your videos , now im a subscriber further wants to pursue with commerce stream ❤
9:31 How did you do that 😮 (see the like button)
Loved every second of this.
I already hit that like button bro… even in first half of this case study, You did really a great job🎉 wish you a very good luck for more future opportunities ✅️🔥