In this video, we uncover Zudio’s genius marketing strategy and explore how this offline-only retail brand has disrupted India’s fashion landscape.
From their strategic store locations to their unique pricing model, we’ll discover how ZUDIO has redefined fast fashion for Gen-Z consumers.
Using real market analysis, we dive deeper and understand Zudio’s deliberate absence from premium big city areas and their strategic decision to remain offline. Through comparative analysis with other fashion retailers, this video talks about how Zudio’s approach has created a unique positioning that challenges conventional retail wisdom.
Special thanks to Zerodha’s Zero1 Network for enabling me to share these in-depth analyses on branding and marketing with all of you.
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Chapters:
00:00 – Introduction
00:57 – Success amoung Gen-Zs
02:28 – Strategic Store Locations
05:26 – Market Understanding and Segmentation
06:20 – Genius Pricing Model
07:00 – Zudio’s Brand Positioning
07:48 – Tata’s Fashion Empire – Trent
09:25 – Outro
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Socials:
Instagram: https://www.instagram.com/businesswithbansal
LinkedIn: https://www.linkedin.com/in/anurag28bansal
Twitter: https://twitter.com/anurag28bansal
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#brands #branding #marketing #debranding #RetailStrategy #BusinessAnalysis #IndianFashion #ConsumerBehavior #RetailBusiness #Zudio
Such good vibes in this video.
U just revolving around stupid facts which are quite demotivating too …… One of the main thing that zudio brought revolution is price .. it didn't compromised with the quality n design but did on the company's own profit well no com would survive without profit but other brands like zara n hnm etc just loot customers(under the umbrella of brand n just gaining hefty margins) whereas zudio provides same quality clothing at reasonable rate
Zudio is a big hit in metro city like mumbai too where I stay … No other clothing brand in any mall here is as crowdy as zudio
Crazyy content!! love it…. would love to watch more such videos on your channel💯💯
I respect the effort, but I’m not entirely on board. I covered my reasoning elsewhere.
Very nice case study. Yes, Even I go to Zudio because they sell decent clothes with affordable prices. I'm not a GenZ though.😅 I'm a Millenial and love to save my money while shopping😊
This is gold 🔥 trying to keep up with several socials at the same time, friends say dic loak helps with multi-account stuff, real deal?
Thanks 🎉
Wow, this video really helped me figure out handling multiple social media pages, a friend said dicloak might make it easier, anyone tried?
The guard uncle of my coaching institute was wearing the exactly same pair of slippers one of my friend was wearing and both of them was from zudio 😅
In this video, we uncover Zudio's genius marketing strategy and explore how this offline-only retail brand has disrupted India's fashion landscape.❤🎉
From their strategic store locations to their unique pricing model, we'll discover how ZUDIO has redefined fast fashion for Gen-Z consumers.
Using real market analysis, we dive deeper and understand Zudio's deliberate absence from premium big city areas and their strategic decision to remain offline. Through comparative analysis with other fashion retailers, this video talks about how Zudio's approach has created a unique positioning that challenges conventional retail wisdom.
Special thanks to Zerodha's Zero1 Network for enabling me to share these in-depth analyses on branding and marketing with all of you.
—————
Chapters:
00:00 – Introduction
00:57 – Success amoung Gen-Zs
02:28 – Strategic Store Locations
05:26 – Market Understanding and Segmentation
06:20 – Genius Pricing Model
07:00 – Zudio's Brand Positioning
07:48 – Tata's Fashion Empire – Trent
09:25 – Outro
—————
Socials:
Instagram: / businesswithbansal
LinkedIn: / anurag28bansal
Twitter: / anurag28bansal
—————
#brands #branding #marketing #debranding #RetailStrategy #BusinessAnalysis #IndianFashion #ConsumerBehavior #RetailBusiness #Zudio❤❤