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Rory Sutherland explains how Five Guys uses a small act of generosity to build customer loyalty.
Yan just released his new book: Shorts to Millions: How to Monetize Reused Clips.
It’s not theory, it’s a blueprint — built on billions of views and a full-time business created from reused content (yes, the kind YouTube isn’t even supposed to monetize).
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Date: October 21, 2025
Learn how to make money clipping content on YouTube – we're revealing what nobody shares publicly. Get access in bio!
You don't get extra fries these days, with the increase in prices. You were already paying for the fries day one.
Nope. I think it’s a waste and marketing ploy.
The trouble is that every time I’ve had them the fries have been disgusting (undercooked, tasteless and floppy). I’m surprised they can compete with McDonalds or Burger King which are far superior and probably cheaper.
Pay twice as much for a burger so you can get a nickle worth of free fries. Wow so awesome
Doesn’t really matter because they’re still too expensive. I never go to five guys.
his opening line is completely false, their burgers are famously very inexpensive. lying to fit his consumer behavior marketing narrative
The bag is the cup. The cup is the bag when your done.
The fries are already paid for in the price of the burger.
The fries are already paid for in the price of the burger.