The Genius Marketing Trick Behind Five Guys’ Fries

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Rory Sutherland explains how Five Guys uses a small act of generosity to build customer loyalty.

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From:
Date: October 21, 2025

45 thoughts on “The Genius Marketing Trick Behind Five Guys’ Fries

  1. An American living in Ireland I couldn't wait to try a 5 guys. Hate to say it was extremely bland but there was a lot of fries. When you can make better at home without even trying no price is worth the value.

  2. I lite my smoke with my lighter through this clip many times..i thought my lighter was magic as there is someone in this clip lighting his smoke too..i kept staring at my lighter thinking it was doing it by itself..i hope that made sence

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