The Greatest ACCIDENTAL Marketing Of All Time… 👏😳

Credits: Apple, 9 News Australia, Rick Shearman
Music Credits: Natural

Rick Shearman, an experienced swimmer from Byron Bay, found himself being swept over a mile out to sea by a powerful current while bodysurfing. After 20 minutes of fighting waves and realizing he couldn’t make it back to shore, he activated the Apple Watch’s Emergency SOS with the side button, placing a call for help from the water. Rescuers tracked his position and a helicopter plucked him to safety. Inspired by his story, Apple produced a video ad titled “Rick’s Rescue” to showcase how the Apple Watch can save lives.
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This video is protected under the Fair Use doctrine (17 U.S.C. § 107). It is a transformative work that includes original commentary, narration, and visual edits for educational or critical purposes. The content used is limited in length, does not compete with the original, and is used in a non-commercial or mixed context. No copyrighted music is used. If the rights holder believes this use is improper, they are encouraged to contact me directly via the email [email protected] to resolve the matter amicably.
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