The Hidden Marketing Forces Guiding Your Every Choice - Rory Sutherland (4K)

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Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.

Every moment of the day, you’re being marketed to. From the instant you check your phone in the morning to the subtle strategies behind political campaigns. So how can you decode the world around you and master the art of marketing?

Expect to learn how effective companies will be at getting their employees back in office, Rory’s thoughts on Jaguars rebrand, what Rory thinks of the current state of British culture at the moment, what causes Overton windows to shift, what the Myth of Collective Wisdom is, the assessment of Trumps successful marketing campaign for president, If people who pay more taxes should get special privileges, how to make a boring product interesting, what makes a brand cool and much more…

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00:00 Are We Seeing the Death of Remote Work?
13:49 We Are Too Impatient to Be Intelligent
27:45 Was the Jaguar Rebrand a Disaster?
39:43 Why Posh Hotels Still Have Doormen
46:56 Solving Problems Through Addition & Subtraction
52:48 The Current State of British Culture
1:06:27 How to Market the UK to Be More Attractive
1:16:18 Where the Democrat Campaign Went Wrong
1:27:13 Should Higher Taxpayers Be Rewarded More?
1:39:49 Are Companies Trying Too Hard to Be Cool?
1:46:42 Why Airports Are Becoming Wellness Spaces
1:52:38 The European Burden of Internet Cookies
2:07:44 Where to Find Rory

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From: Chris Williamson

Date: February 17, 2025

39 thoughts on “The Hidden Marketing Forces Guiding Your Every Choice – Rory Sutherland (4K)”

Hello you savages. Get my free Reading List of 100 life-changing books here – https://chriswillx.com/morebooks/
Here's the timestamps:
00:00 Are We Seeing the Death of Remote Work?
13:49 We Are Too Impatient to Be Intelligent
27:45 Was the Jaguar Rebrand a Disaster?
39:43 Why Posh Hotels Still Have Doormen
46:56 Solving Problems Through Addition & Subtraction
52:48 The Current State of British Culture
1:06:27 How to Market the UK to Be More Attractive
1:16:18 Where the Democrat Campaign Went Wrong
1:27:13 Should Higher Taxpayers Be Rewarded More?
1:39:49 Are Companies Trying Too Hard to Be Cool?
1:46:42 Why Airports Are Becoming Wellness Spaces
1:52:38 The European Burden of Internet Cookies
2:07:44 Where to Find Rory

Rory Sutherland, ladies and gentlemen; a national treasure. As time goes on, we will see far fewer people with this kind of intellect. His intelligence is equal parts learned from reading/ studying and learned from doing.

He looks like Andy Serkis’s academic older brother. Lol

Could listen to Mr. Sutherland all day.

Are they AI generated

Every video I see about this guy claims he’s sharing some psychological insight into marketing to people and it just ends on being him going on about a dozen random things that have nothing to do with that.

I think the only marketing skills he actually has is marketing himself as a marketing expert

24:46

Why do westerns always say China communist hell? What kind of proerganada is going on here?

Great video! One thing I found really interesting that wasn’t mentioned is how microbreaks during remote work can dramatically boost productivity and mental clarity. Instead of pushing through long hours at the desk, taking just 3-5 minute breaks every hour, like stretching, grabbing water, or just looking away from the screen, helps reset your focus and reduces burnout. It’s such a simple habit but makes a huge difference, especially when working from home without the natural office buzz to keep you energized. For anyone struggling with remote work fatigue, give microbreaks a try and see how it changes your day!