Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.
Every moment of the day, you’re being marketed to. From the instant you check your phone in the morning to the subtle strategies behind political campaigns. So how can you decode the world around you and master the art of marketing?
Expect to learn how effective companies will be at getting their employees back in office, Rory’s thoughts on Jaguars rebrand, what Rory thinks of the current state of British culture at the moment, what causes Overton windows to shift, what the Myth of Collective Wisdom is, the assessment of Trumps successful marketing campaign for president, If people who pay more taxes should get special privileges, how to make a boring product interesting, what makes a brand cool and much more…
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00:00 Are We Seeing the Death of Remote Work?
13:49 We Are Too Impatient to Be Intelligent
27:45 Was the Jaguar Rebrand a Disaster?
39:43 Why Posh Hotels Still Have Doormen
46:56 Solving Problems Through Addition & Subtraction
52:48 The Current State of British Culture
1:06:27 How to Market the UK to Be More Attractive
1:16:18 Where the Democrat Campaign Went Wrong
1:27:13 Should Higher Taxpayers Be Rewarded More?
1:39:49 Are Companies Trying Too Hard to Be Cool?
1:46:42 Why Airports Are Becoming Wellness Spaces
1:52:38 The European Burden of Internet Cookies
2:07:44 Where to Find Rory
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interviewer is ai?
The overweight guy, i think the name is rory, asked chris what he thought of a hotel and then immediately gave his own opinion. I think chris was such a good interviewer that rory was having so much fun talking he could not stop. 😂
my iq just increased by 20 points
1:15:52 exactly, and it's probably just because bad economy tends rather to depress people and then they take weight and then they get used to a bigger social norme.
Chris, the way you start podcasts by heading straight into the conversation is elite
Rory is right here about working from home. More than 30 years ago, my husband and I ran a business where there was a central office, mainly for admin and meetings but everyone worked from home. As we did translation work a lot of the translators worked their homes abroad and we never met. We functioned using discs, the telephone and occasional visits to the office. It all worked very well . I can’t remember ever anyone missing a deadline although on two occasions it was tight.
Their comment about being poor in the U.S. being brutal is not accurate at all. At least for my relatives and a lot of people I've known over the years. They all maximized government aid, food stamps, free section 7 housing and any loophole they can find. They've all been cruising on easy street for decades. All the cash from their jobs, when they even have them is spent on alcohol, drugs and fancy cars. One relative road a $50K Harley while unemployed for years. Actually he still has it. I've also got friends in Brooklyn that bunk of with multiple dudes in a shotgun style town house and just do odd jobs to bring $ in. They tell me that a poor person can easily make it in NYC. I've spent time with them there and they aren't lying. But it makes sense that guys from another country would got the wrong read on a subject as nuanced as being poor in the U.S.
can i just say that electric cars SUCK And the production of the batteries DESTROYS huge pristine areas of this planet and poisons water supply for many locals in the areas of lithium mining etc
also the batteries will be hugely environmentally damaging when they can't be charged any more and need disposed of
and the electricity needs produced somewhere
and increases in carbon dioxide in atmosphere actually improves growth of plants so it's not a bad thing to have CO2 in the atmosphere
This guy is bs 😂😂😂
the real question is- when are we getting flying cars?!