Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.
Every moment of the day, you’re being marketed to. From the instant you check your phone in the morning to the subtle strategies behind political campaigns. So how can you decode the world around you and master the art of marketing?
Expect to learn how effective companies will be at getting their employees back in office, Rory’s thoughts on Jaguars rebrand, what Rory thinks of the current state of British culture at the moment, what causes Overton windows to shift, what the Myth of Collective Wisdom is, the assessment of Trumps successful marketing campaign for president, If people who pay more taxes should get special privileges, how to make a boring product interesting, what makes a brand cool and much more…
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00:00 Are We Seeing the Death of Remote Work?
13:49 We Are Too Impatient to Be Intelligent
27:45 Was the Jaguar Rebrand a Disaster?
39:43 Why Posh Hotels Still Have Doormen
46:56 Solving Problems Through Addition & Subtraction
52:48 The Current State of British Culture
1:06:27 How to Market the UK to Be More Attractive
1:16:18 Where the Democrat Campaign Went Wrong
1:27:13 Should Higher Taxpayers Be Rewarded More?
1:39:49 Are Companies Trying Too Hard to Be Cool?
1:46:42 Why Airports Are Becoming Wellness Spaces
1:52:38 The European Burden of Internet Cookies
2:07:44 Where to Find Rory
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Synchronizing the traffic lights to get all greens at the speed limit is a great idea. There is a street where I live with several lights where if you don’t speed you are guaranteed to hit at least one red light. I swear it is for ticket revenue.
Jaguar actually made only one big mistake. Once apon a time they hit a jackpot creating their amazing "leaping cat" logo, and put it as a siluette in front of the car. That move was brand-defient. People saw it as status symbol. That was universally recognisable imagery. Now their logo looking like one more faceless mass-market brand, made with chat GPT.
My humble oppinion. ❤
P.S. Sorry for spelling mistakes
I spent the first half hour wondering if Rory has some kind of injury to left arm, but then he finally moves it at 28:32 when he starts talkung about his Jaguars. By 30:20 he's not moving it again, even when taking sips of drink. Is his arm okay?
South Africa has Checkers 6060, home delivery of groceries etc on a very large scale developed out of lockdown.
1:34:00 Problem with that, Chris, is you'll open a new avenue for lobbying.
I remember schipol in the beginning of the 80s seemed like an amusement park compared to everything else
1:05:18 Chris, if you hit a red, you have to wait for it to turn green 🙂
Is his arm not broken anymore ?
Austin Indian: The Clay Pit. Not as good as top end Indian in the UK, but it does pretty good
Can we get a count for every time Rory interrupts and changes the subject entirely 🤣