Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.
Every moment of the day, you’re being marketed to. From the instant you check your phone in the morning to the subtle strategies behind political campaigns. So how can you decode the world around you and master the art of marketing?
Expect to learn how effective companies will be at getting their employees back in office, Rory’s thoughts on Jaguars rebrand, what Rory thinks of the current state of British culture at the moment, what causes Overton windows to shift, what the Myth of Collective Wisdom is, the assessment of Trumps successful marketing campaign for president, If people who pay more taxes should get special privileges, how to make a boring product interesting, what makes a brand cool and much more…
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00:00 Are We Seeing the Death of Remote Work?
13:49 We Are Too Impatient to Be Intelligent
27:45 Was the Jaguar Rebrand a Disaster?
39:43 Why Posh Hotels Still Have Doormen
46:56 Solving Problems Through Addition & Subtraction
52:48 The Current State of British Culture
1:06:27 How to Market the UK to Be More Attractive
1:16:18 Where the Democrat Campaign Went Wrong
1:27:13 Should Higher Taxpayers Be Rewarded More?
1:39:49 Are Companies Trying Too Hard to Be Cool?
1:46:42 Why Airports Are Becoming Wellness Spaces
1:52:38 The European Burden of Internet Cookies
2:07:44 Where to Find Rory
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This interviewee is making statements like he talking universally for everyone, don't say it; he's not talking for me, I've been in an electric car & they are all the same as that prius taxi your commuting in, so I did return str8 to my combustion engine safe in the knowledge I have a better car, than any electric car ever made or, ever to be made, so fella, please don't speak in generalities!!
Optimize our Work and give people some of autonomy in the environment where they function is actually a deep dive ❤I love Rory and his marketing psychology ideas 😈🌹💡
More insight on the subject of optimizing our Work is welcome ❤
And then straight to St.Leonards upon the sea.
Also, by preparing lunch at home, people can eat better and cheaper. Sorry, Pret.
Maybe it's a British thing, but you need to let each other finish their thoughts! You kept interrupting each other to where it became hard to understand the point!
electric cars are dumb, and there's no rationalization that can change that.
1:34:06 the businessmen would corrupt the consultants and work a way to reduce the amount of taxes they pay
Why do we need AI when we've got common sense, Rory?
If ever a podcast would be flooded with followers, Rory’s would.