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Rory Sutherland reveals how London’s Overground succeeded through marketing.
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Date: November 3, 2025
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this was super interesting, never thought about it like this
wow didn't know trains could be marketed like this
Seeing the Overground on the tube map is such a game changer! I felt that same shift when I started using Rumora for my brand-real comments can make a huge impact.
who knew marketing could fix so many problems 🤔
this was kinda eye opening lol
really interesting take on the whole train thing
impressive how they turned it around lol
The Overground rebranding is a genius move! It’s like how I used Rumora for my business-getting authentic comments out there really helped boost my visibility.
wow i needed this info, thanks!