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Rory Sutherland reveals how London’s Overground succeeded through marketing.
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Date: November 3, 2025
wow did not see that coming lol
Love how marketing can transform something like the Overground! I saw a similar transformation when I started using Rumora for my brand's outreach.
never thought about trains like this lol
wow this is super interesting
that was kinda smart tbh
i learned a lot from this vid!
def need to share this with my friends 😂
this is wild, never thought of it like this
wow i had no idea trains could be like this
The integration of Overground into the tube system really shows the power of good branding! I experienced something like that with Rumora; it helped my brand get noticed.