Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising.
0:00 Intro
02:07 The concept of how we value things
18:56 Recursive Trends
23:42 The brain’s marketing function: Signalling
34:43 technology making location irrelevant
41:07 making something bad to give it value
48:14 Scarcity of product
51:38 Personalisation
56:37 How to deliver a product to the world
01:02:59 Why business are focusing on the wrong thing
01:11:00 Personal branding
01:17:25 Why do you think you successful
01:33:43 The last guest question
Rory:
https://twitter.com/rorysutherland?s=20&t=4azefUUEPFOUa986gpwmeg
Rory’s book:
Listen on:
Apple podcast – https://podcasts.apple.com/gb/podcast…
Spotify – https://open.spotify.com/show/7iQXmUT…
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Appreciate you all for watching! If you could do me a massive favour and hit the like button, it helps this channel out massively 🙏🏽 Thank you
Good one. Thank you.
Anyone recognizes the song that is being played between 0:18 and 0:32 seconds in the beginning of this video?
If I had worked in engineering before getting my degree, I would never have done engineering as I hated it
This geezer 😂😂😂😂 "why does a dog lick its ⚽s? Because it can… So humans will do what they can get away with" had me FINISHED 😂😂😂😂😂😂😂😂
Maybe the cake with an egg might just taste a little better. I bet you know a good piece of cake.
Wowww. First thing I’ve just noticed from this old video is the improvement in production. The 1%s really do add up. I deeply admire you Steven.
Part of the appeal for Hello fresh is that it takes the job of thinking about what to cook away from you, therefore you just need to follow instructions and the mental labor is reduced
I use my Kurig coffee maker to make soup, hot chocolate, coffee of course.
This guys an intelligent Waffler