The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165

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Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising.

0:00 Intro
02:07 The concept of how we value things
18:56 Recursive Trends
23:42 The brain’s marketing function: Signalling
34:43 technology making location irrelevant
41:07 making something bad to give it value
48:14 Scarcity of product
51:38 Personalisation
56:37 How to deliver a product to the world
01:02:59 Why business are focusing on the wrong thing
01:11:00 Personal branding
01:17:25 Why do you think you successful
01:33:43 The last guest question

Rory:
https://twitter.com/rorysutherland?s=20&t=4azefUUEPFOUa986gpwmeg

Rory’s book:

Listen on:
Apple podcast – https://podcasts.apple.com/gb/podcast…
Spotify – https://open.spotify.com/show/7iQXmUT…

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Date: August 1, 2022
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38 thoughts on “The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165”

  2. With the kettle thing I think people don’t properly account for convince in the abstract. I’ve noticed this in my field of software, developers see a service and think why would I pay, I could easily build that myself. They don’t realize that their next few weeks of free time is definitely worth the cost of not making that service home made

  3. Fila was huge when I was a kid and no way could us council estate kids afford the brand. Then it became a cheap brand , as Steven referred to as I am a lot older than him . And apparently it’s now back as a premium brand. People are nuts. Quality and design matters , branding shouldn’t .

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