Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising.
0:00 Intro
02:07 The concept of how we value things
18:56 Recursive Trends
23:42 The brain’s marketing function: Signalling
34:43 technology making location irrelevant
41:07 making something bad to give it value
48:14 Scarcity of product
51:38 Personalisation
56:37 How to deliver a product to the world
01:02:59 Why business are focusing on the wrong thing
01:11:00 Personal branding
01:17:25 Why do you think you successful
01:33:43 The last guest question
Rory:
https://twitter.com/rorysutherland?s=20&t=4azefUUEPFOUa986gpwmeg
Rory’s book:
Listen on:
Apple podcast – https://podcasts.apple.com/gb/podcast…
Spotify – https://open.spotify.com/show/7iQXmUT…
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Telling and not surprising that SB doesn't see the value in paying more for art
Steven – do you think that rather than someone 'accessing the vault' that the nice lady on Reception might have messaged the CEO and said 'hey, Steven Bartlett has joined us'.
I have an app that just dropped WUS customer and WUS provider. How can I get a hold of this guy? I'm willing to give up 40% of equity and 40% of all future profit will go to him if he would like to partner up and get my app to the moon 🚀🚀🚀. I didn't reinvent the wheel here with this one, but definitely a home service platform that's also combined with mobile auto services. Veteran-owned and operated and with every transaction that goes through WUS, a portion of the revenue goes towards supporting our veteran support groups. 🙏
53:03 Well, you most likely cocked up with not telling us all about the country of Indonesia where you registered for a gym.
Who’s John Cleese?! 😂
imagine having to work 2 years first before you can get a higher education and then no one hires you because you dont have a degree…
They dont need marketing
who is John Cleese 🤣🤣🤣🤣🤣🤣
Thanks
43:14 Huel vs Grenade – I think a protein bar needs to taste better because it stays in the mouth for a longer period of time, as you chew, so you have to taste it for a longer period of time than a protein drink.