Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising.
0:00 Intro
02:07 The concept of how we value things
18:56 Recursive Trends
23:42 The brain’s marketing function: Signalling
34:43 technology making location irrelevant
41:07 making something bad to give it value
48:14 Scarcity of product
51:38 Personalisation
56:37 How to deliver a product to the world
01:02:59 Why business are focusing on the wrong thing
01:11:00 Personal branding
01:17:25 Why do you think you successful
01:33:43 The last guest question
Rory:
https://twitter.com/rorysutherland?s=20&t=4azefUUEPFOUa986gpwmeg
Rory’s book:
Listen on:
Apple podcast – https://podcasts.apple.com/gb/podcast…
Spotify – https://open.spotify.com/show/7iQXmUT…
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Why are you surprised that the CEO of a gym where you filled your details has your details? Someone make it make sense
I'm adding Rory to my Ultimate Dinner Part Guest List.
I find Rory Sutherland, Simon Sinek and Jordan Belfort the best people in conveying difficult information entertainingly and that you actually understand it
good video
Those grenade bars are ultra hyper processed food. I wouldn't be surprised if they are classed carcinogenic in years to come.
Great interview touching base with very key ideas especially the ones that are related to marketing. Thanks a lot
I know he is a genius, b cause he wears that shirt with those braces and that jacket. Clearly he thinks differently 😊
pre cd were tapes that stretched. I didnt mind driving for the cd. The metal bands had cool inserts…….