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In 2013, the Swiss chocolate Milka brand did something no one saw coming. They sold 10 million chocolate bars with one piece missing — and at first, customers were furious. Some even considered suing. But hidden inside each wrapper was a small note and a brilliant twist. Every missing piece could be claimed online or sent to someone special with a personal message. Over 500,000 people chose to share their “last piece” with loved ones, turning a marketing stunt into a wave of heartfelt connections. A missing piece that brought people closer. Simple idea. Genius execution.
Date: October 3, 2025
Imma eat it
Wanting to sue the company because a small piece of chocolate is missing from their chocolate bar is peak unemployment.
Myself.
Brilliant
Was that Sophia Di Martino aka Sylvie?
They manufactured 10 mil, only 500k sent it to their loved ones, people r so selfish
thats great but im never gonna read it? so id be mad
The One Piece!!❤
I will send it to my stomach
I FOUND THE ONE PIECE!