The Real Story of Groww | From Zero to ₹70,000 Crore Empire | Case Study

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The Real Story of Groww | From 0 to ₹70,000 Crore Empire | Case Study

How does a startup with no legacy, no big backing, and a simple idea take on India’s biggest financial giants and win?

This is the incredible story of GROWW: One of India’s most remarkable fintech success stories, which started from scratch and scaled to a ₹70,000+ crore valuation. In less than a decade, GROWW transformed the way Indians invest, making wealth creation accessible, simple, and digital-first.

While traditional players like HDFC Securities, ICICI Direct, and Sharekhan relied on legacy systems, GROWW entered the market with a clean, user-friendly platform designed for the next generation and changed the game forever.

In this detailed case study, you will discover:

How four ex-Flipkart employees built GROWW from ground zero
The mindset, mission, and market gap they identified early
Why their growth model outpaced even established players like Zerodha
The funding journey, unicorn milestone, and strategic decisions behind their success

Watch the full story now and learn how GROWW went from a simple idea to becoming one of India’s most valuable and trusted fintech companies.

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Date: May 3, 2025

47 thoughts on “The Real Story of Groww | From Zero to ₹70,000 Crore Empire | Case Study

  1. Rahul Bhai , aisa kuch nahi hai.
    Its just one point.

    Ease of entry tha.
    User ka koi cost nahi hai.
    Whereas in Zerodha u need to pay almost 100 rs. every 3 month.

    And user exit tough hai.

    If they want to transfer stock to zerodha or any other house, there are thousand steps.

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