Alex Hormozi, Codie Sanchez & Daniel Priestley reveal the $1k→$100k offer blueprint.
What if your first $100k is 90 days away? Three of the internet’s most-copied money makers share their exact playbooks: offers that print $20k/mo passive, pricing tricks from $100M+ deals, and the hiring hack that doubles profit.
what you’ll learn
• the 3-step “$100M offer” formula (works with $1k start-up cash)
• flip any skill into a $10k/mo micro-business
• rich-buyer psychology: how Codie prices boring businesses
• the trait every 9-figure founder shares (science-backed)
• hiring A-players that 2× revenue in 6 months
00:00 Intro
02:29 How to Stress Test Your Business Idea
10:47 Selling to the Rich: Are Your Prices Too Low?
16:01 How Pricing Can Save Your Business
22:20 How to Be Confident with Your Prices and Value
27:40 Closing Deals and Communicating with High-Status Individuals
35:17 How to Make Passive Income
43:02 Stacking Skills and Multiplying Your Income
52:01 Is Producing Content Undervalued?
57:12 Going Viral Online and Monetizing It
01:01:33 Ads
01:02:30 Secrets About Content Creation
01:05:27 How to Create Influence
01:14:42 Why the Depth of Your Message Matters More Than the Numbers
01:25:58 The Best Framework to Pitch Ideas
01:36:07 Ads
01:38:24 The Importance of Body Language in Sales and Pitches
01:46:06 Harvard Study Reveals What Makes Women Sell More
01:55:23 How to Invest Your Money to Build a Business
02:06:39 What Most Entrepreneurs Don’t Know
You can follow Codie, Alex, and Daniel, here:
Codie:
▪️ Instagram – https://bit.ly/4om6aK6
▪️ YouTube – https://bit.ly/4fqsSwO
▪️ X – https://bit.ly/3HcQick
▪️ ‘BigDeal’ Podcast – https://bit.ly/3H018T3
▪️ You can purchase Codie’s book, ‘Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses’, here: https://amzn.to/40RM4gR
Alex:
▪️ Instagram – https://bit.ly/4frlQHZ
▪️ YouTube – https://bit.ly/3UjUgCS
▪️ X – https://bit.ly/4m3fe54
▪️ Alex Hormozi’s newest book, ‘$100M Money Models’, launches at a live virtual event Saturday August 16th. You can register free, here: https://bit.ly/4m594BG
Daniel:
▪️ Instagram – https://bit.ly/4ldmKsY
▪️ X – https://bit.ly/4lWW54O
▪️ Website – https://bit.ly/41uNUEu
▪️ You can purchase Daniel’s book, ‘Scorecard Marketing: The four-step playbook for getting better leads and bigger profits’, here: https://amzn.to/3IWKfcv
The Diary Of A CEO:
▪️ Join DOAC circle here – https://doaccircle.com/
▪️ Buy The Diary Of A CEO book here – https://smarturl.it/DOACbook
▪️ The 1% Diary is back – limited time only: https://bit.ly/3YFbJbt
▪️ The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb
▪️ Get email updates – https://bit.ly/diary-of-a-ceo-yt
▪️ Follow Steven – https://g2ul0.app.link/gnGqL4IsKKb
▪️ The Culture Test – https://culturetest.com/
Sponsors:
Stan Store – https://stevenbartlett.stan.store/
SimpliSafe – https://simplisafe.com/doac to claim 50% off a new system with a professional monitoring plan and get your first month free.
KetoneIQ – Visit https://ketone.com/STEVEN for 30% off your subscription order








Doesn’t quite match what I’ve seen happen. I shared examples in my uploads.
Such good information here. Great to hear from these amazing people.
This is one of the coolest concepts for a podcast episode I've seen. I hope you do more things like this.
This is literally the MOST VALUABLE Podcast I EVER heard!! And I have heard a lot of podcast episodes. This is how podcasts should be, but MOST podcasts miss the mark on giving REAL TANGIBLE VALUE that I can actually go out and implement! Like this podcast episode should win an award for “Most Valuable Podcast 2025” 🏆 Thank you @thediaryofaceo for setting the new standard! You are creating content that is Next Level with this one ⭐️⭐️⭐️⭐️⭐️
Whatever is on his nose needs to come off… it's so distracting 🤣
This Masterclass is a must-watch for anyone serious about excelling in entrepreneurship! It covers many aspects of starting and scaling a business, from idea generation and stress testing to content creation, sales & marketing, pitching frameworks, and the secret behind why most financially successful people thrive in M&A through financial engineering and deal-making. This eye-opening episode is truly inspiring!
Awesome value 🎉
Interview Dan Koe
48
Appreciate the straightforward approach.