The Worst Marketing of 2025

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This is the worst marketing of 2025 (with some good examples too), breaking down campaigns and rebrands from Friend, Cracker Barrel, X Games, Open AI, Dominoes, J. Crew, American Eagle and many more.

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Date: November 11, 2025

38 thoughts on “The Worst Marketing of 2025

  1. I feel the American Eagle backlash is such an American, woke-generation thing. It has nothing to do with her being white. It's about her looking good. (in their opinion at least) If this had been done only with a good-looking minority, would anyone have complained? And yes, of course, to be safe, they could've asked 3 different women for this same campaign with different backgrounds, and there would also not be any backlash. But god is this world oversensitive..

  2. I think the American Eagle ad did exactly what it was meant to do. The insane amount of publicity their got from that campaign outweighs all of the people they put off. Your brand isn´t for everyone, and they know that. I think it´s one of the best ads of the year

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