Every so often, product marketing creates such a frenzy it becomes its own cultural moment – think Adidas Stan Smiths, Old Spice and Pokémon Go. The Stanley Cup phenomenon definitely fits the bill and is a masterclass in the power of well timed marketing and brand hype. This case study centers on one man, Terence Reilly, who was also responsible for turning Crocs into must have footwear. In this video, Forbes spoke with a number of product marketing experts to dissect what made the Stanley Cup a must have.
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
![What is Digital Marketing With Full Information? – [Hindi] – Quick Support](https://i.ytimg.com/vi/3XD1oMKg-N0/hqdefault.jpg "What is Digital Marketing With Full Information? – [Hindi] – Quick Support")
Silly fad. Same with over-priced Yeti.
You explained this so well, thank you!
Fantastic video, really appreciate your effort!
Your videos are always so helpful, thank you!
Loved how this video highlights the creativity behind the DIY project—I've been using Rumora AI to boost brand visibility and marketing, which really helps drive organic search traffic and improve SEO
i knew this was a case study, when my daughter asked for a STANLEY CUP on her birthday
In the Philippines, we have Aquaflask.
Historically their customer base, blue collar/outdoorsmen, had been with Stanley for the long haul. But since heading in its current direction, Stanley has pretty much abandoned their long term customers. Replacement parts are almost nonexistent, the quality has gone down the toilet and unfortunately Stanley is no longer playing the long game, betting their future one trends rather than legacy. They will be bankrupt in 5 years.
Awesome Video 👌🏾
It's not always about the product. Humans are naturally drawn to emotional values and a sense of belonging. Tupperware used to be a booming business too. Their products were too good and became stagnant.