Every so often, product marketing creates such a frenzy it becomes its own cultural moment – think Adidas Stan Smiths, Old Spice and Pokémon Go. The Stanley Cup phenomenon definitely fits the bill and is a masterclass in the power of well timed marketing and brand hype. This case study centers on one man, Terence Reilly, who was also responsible for turning Crocs into must have footwear. In this video, Forbes spoke with a number of product marketing experts to dissect what made the Stanley Cup a must have.
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this was super interesting tbh
Excellent products 🌺👼🏾
00:00 – 00:33 – The Stanley Cup's popularity surge is examined, highlighting its revenue jump and effective marketing strategies.
00:33 – 01:15 – The Stanley Cup is more than a product; it represents a community and signals positive attributes.
01:15 – 02:31 – Stanley's marketing success is attributed to its ability to leverage diverse communication methods and partnerships with content creators.
02:31 – 03:51 – Terren Riley's influence on Stanley's marketing, drawing parallels with his success at Crocs, emphasizing co-creation and community involvement.
03:51 – 04:51 – Stanley's transformation from a utilitarian product to a coveted item, driven by scarcity, limited editions, and a strong sense of community.
04:51 – 05:32 – Challenges faced by Stanley, including uncivilized behavior at Target and concerns over lead content, yet its momentum remains strong.
05:32 – 06:40 – Stanley's gradual growth contrasts with the pressure for rapid expansion seen in many modern brands, emphasizing the importance of time, consistency, and peer marketing.
06:40 – 08:13 – The cultural impact of Stanley, including consumer behavior driven by a desire to connect, belong, and express identity.
https://tinyurl.com/yepv3ymt