Why Most Nigerian Businesses FAIL at Marketing | Secrets From Top Brand Managers

Marketing in Africa is evolving fast—and most businesses are struggling to keep up. In this episode, our host Kelechi Ogoke sits down with three of Nigeria’s top marketing leaders to reveal the secrets, mistakes, and strategies shaping the future of business growth.
Guests:
Tochy Emeroele – Marketing Manager, Quidax Business API
Stephanie Mordi – PR & Communication Manager, Nigerian Breweries
Francisca Chiamaka Udechukwu – Brand & Communication Manager, Spur & Panarottis

In this episode, you’ll learn:
Why many Nigerian businesses fail at marketing
The new storytelling strategies brands use to win customers
How to use data to position your business for growth
Campaign strategies from top African brands
The PR perspective big brands don’t tell you
Digital trends that will shape African commerce in 2025

Chapters

Chapter 1
00:00 – 2:02 | Introduction
2:03 – 9:08 | Types of stories you’re telling
Chapter 2
10:47 – 16:50 | “I promise you”
Chapter 3
16:52 – 23:54 | “Let’s talk about data” → “How to position data”
Chapter 4
33:52 – 38:45 | “Let’s talk campaign” → “Chowdeck has that”
Chapter 5
42:51 – 47:59 | “From a PR perspective” → “Not destructive at the end”
Chapter 6
49:29 – 57:58 | “Digital trends. What are you seeing” → “Commerce can thrive together”

If you’re a business owner, entrepreneur, or marketing professional in Nigeria or Africa, this conversation could be the difference between failure and success.
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