Marketing in Africa is evolving fast—and most businesses are struggling to keep up. In this episode, our host Kelechi Ogoke sits down with three of Nigeria’s top marketing leaders to reveal the secrets, mistakes, and strategies shaping the future of business growth.
Guests:
Tochy Emeroele – Marketing Manager, Quidax Business API
Stephanie Mordi – PR & Communication Manager, Nigerian Breweries
Francisca Chiamaka Udechukwu – Brand & Communication Manager, Spur & Panarottis
In this episode, you’ll learn:
Why many Nigerian businesses fail at marketing
The new storytelling strategies brands use to win customers
How to use data to position your business for growth
Campaign strategies from top African brands
The PR perspective big brands don’t tell you
Digital trends that will shape African commerce in 2025
Chapters
Chapter 1
00:00 – 2:02 | Introduction
2:03 – 9:08 | Types of stories you’re telling
Chapter 2
10:47 – 16:50 | “I promise you”
Chapter 3
16:52 – 23:54 | “Let’s talk about data” → “How to position data”
Chapter 4
33:52 – 38:45 | “Let’s talk campaign” → “Chowdeck has that”
Chapter 5
42:51 – 47:59 | “From a PR perspective” → “Not destructive at the end”
Chapter 6
49:29 – 57:58 | “Digital trends. What are you seeing” → “Commerce can thrive together”
If you’re a business owner, entrepreneur, or marketing professional in Nigeria or Africa, this conversation could be the difference between failure and success.
#MarketingInNigeria #africanbusiness #businessgrowth #podcast #popular #business
We recently did X5 in sales of what we used to do within just 5 days last week and that was because we did put in place customer interaction in between every of their sales and purchase process keep close interaction and communication sets your apart
This was a really interesting session!
Had my notes full mostly from Tochi's insight.🔥🔥
Also, it would help having guests name & designation play up on the screen every once in a while to remind viewers of who they are.. (the host inclusive too).
It's good to learn marketing from experts like these on time.
21k views? Y'all are stingy with your likes 🥲
I enjoyed this conversation
I have learned a lot👍
please stop the looping video in background
on the Nigerian dream, this is why its important for people to handle positions based on their strengths. These ministries should be managed by people who are competent and innovative. we really need to share the true Nigeria dream out there and not what the outside world is sharing for us which is not very accurate. The true Nigerian dream/story has to be told and this should be a matter of urgency to help change the wrong narrative that is out there.
❤
This was very interesting
Understanding users behavior to the point of asking for feedback when customers churn is a huge responsibility especially for big brands, maybe small brands can do it because they are still growing and their customers base is small.. but again this was a wonderful watch
Do you have any books or courses on behavioral marketing someone can take?
👏👏👏👏👏