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Most founders make the same mistake they build products only for India’s top 1–5% consumers. Yes, margins are high, but scale never comes.
The real market is in Tier-2 and Tier-3 India, where 90–95% of the population lives.
If you don’t design your product and distribution for them, your growth will always be capped.
Building for elite India isn’t wrong, but if you want true pan-India scale and 1 crore+ revenue, you must build for the broader market.
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Date: September 12, 2025








Sahi bola bhai ne 😅
India is price sensitive country.. 🤑