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Nikhil Kamath – Co-founder of Zerodha, True Beacon and Gruhas
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Date: August 11, 2023
Charge 200 for coffee, spend 400 on marketing and then say it's harder to make money here
Like a silsila movie.
US have there business ideas based on resources and culture.Bharat has its own resources and culture,we should mold business accordingly rather than copy paste.thats why Dmart is booming and big bazaar is shut down.
It means they can do similar to what Australian cafes have done, make it a place for breakfastlunch that also serves coffee & does ghost kitchen orders for big companies
Third wave coffee will fall.
What about starbucks?
Idiots overpaying
The biggest problem of these founders/business runners is that they compare literally everything to the West (particularly USA)
I’ve seen consumer behaviour changing in a tier 2 city like surat with regards to coffee. Many of my friends and relatives pay 250-300 rs for the coffee and even if they don’t have 2 hours to spare they will pick it up on the go (from their car). This trend is going to increase imo
For no way im gonna pay 200 for coffee 😂